So, here they are. The stars of our show, the cream in our custard , the jam in our doughnut, our brands:


As a Victorian pioneer of healthy eating, Thomas Allinson was truly ahead of his time. He believed that wholemeal flour was vital to a balanced diet. Such ideas seemed radical in his lifetime, but are now commonly accepted. The natural quality of our milled flour meets the same high standards set by Thomas Allinson in 1892. Allinson premium quality flour that’s offers quality, provenance and nutritious value.


For over 150 years Billington’s have been supplying the finest quality unrefined sugars. The company started as Edward Billington and Son Ltd in 1858 in Liverpool as a independent family trading company, joining British Sugar plc in 2004.

Billington’s lock in rather than refine out the natural molasses of the sugar cane which gives a distinctively different flavour and rich colour. Billington’s were the first to market Organic Unrefined Sugars and pioneers in Fairtrade Unrefined Sugars.

Silver Spoon

Silver Spoon is the number one supplier to the UK retail sugar and sweetener market and is a major sugar supplier to the foodservice market. We are proud of the fact that our core sugar range comes from British farms and that from field to spoon, our sugar travels fewer miles than any other to reach consumers. We make our products with concern not just for the quality of the sugar but also our impact on the environment.

The Silver Spoon brand was launched in 1972 as the retail arm of British Sugar. By 1978, Silver Spoon was the country’s biggest selling sugar brand.

· Silver Spoon has a range of sugars to suit all of your baking needs

· To help achieve a healthier lifestyle, we have a number of lower calorie sugar and sweeteners including Half Spoon which has all the taste and texture of regular sugar with half the calories.

· To reduce our impact on the environment we are working closely with the Carbon Trust and WRAP to further improve our production processes.


Crusha is a well known brand of flavoured syrups which deliver tasty milkshakes. The brand first appeared in the 1950s and is sold in cafes as well as in major retail stores. The  current T.V. advert for Crusha features singing kittens in the gym and can be viewed at www.crusha.co.uk Key flavours include Strawberry, Raspberry, Chocolate and Banana and more recently Crusha re-introduced Lime flavour following pleas from 1000’s of Facebook lime Crusha fans. It is sold in 500ml, 740ml and 1 litre bottles and in standard and no added sugar versions.


Askeys was founded in 1910 when Laurens Tedeschi brought the ice cream cornet to the UK! Now millions of wafers and cones in all shapes and sizes are produced every year.

The range has also been expanded to include luxury fans, brandy snap baskets and curls for ‘special occasions’ such as dinner parties and for restaurant outlets. In addition the Askeys Treat range of topping sauces compliment any dessert and Crackin’ sets hard on ice cream like magic.


Bakingmad is your one stop shop for baking inspiration, ideas and tips.

And our exciting new range of products called Cakecraft will entice a whole new generation of bakers back into the kitchen.